The process that leads to online transactions is probably most important to the success of a shopping cart. If the buying process is frustrating, confusing, or uncertain, the user is likely to exit the shopping cart and never return.
The convenience of using a shopping cart refers to the efficiency with which a user can achieve their goals on a website. Many large online stores, such as Play.com and Amazon.com, are constantly striving to make the shopping process as smooth and easy as possible. If you know you can buy a book or movie in just 3 or 4 clicks, we recommend you go back to the same reliable website.
We have read many articles and official documents on best design methods and the convenience of shopping baskets; Below, I’ve identified five potential shopping basket design issues that I’m sure many users have encountered.
1. Shopping trolleys asking the user to register before they know if the product is available.
This can greatly irritate the user if they spend 10 minutes entering their credit card, home address, phone number, etc.
Many shopping carts allow you to tell users when they’re in stock before the user put their item in the shopping cart.
2. Invite the user to buy a similar item before adding the main item to the shopping cart.
It’s often helpful for your website to recommend additional products that you might need once you’ve added your main product to your shopping cart.
However, I think you’ll agree that it would be a bit confusing if you were offered these extra products before you even added the staple to your shopping cart. You click “In the basket” and suddenly you are offered batteries, insoles or travel suitcases. Many users will be confused and wonder whether their product is added or not, or pressed the wrong button.
Best Practices say that you offer your users additional products after they have completed their purchases and started the checkout process.
3. Shopping trolleys that require the user to register before adding the product to the shopping cart.
Customer registration can provide you as a seller with great benefits, including recovering from an abandoned shopping cart, withholding customers, and contacting by email. However, many users can visit a number of websites and add items to shopping carts for the main purpose of comparing prices and characteristics. If a user needs to register personal information before using a shopping trolley, a large percentage is likely to leave the website.
- Ask the user to remove and add the same item to the shopping carts so that they can change color, size, or variation.
Editing the basket should be as simple as possible, and the user doesn’t need to remove anything from the basket.
If the item is available in different colors and sizes, don’t ask them to remove it from the basket if they want it in another option. Users should be able to choose different options in their shopping cart.
- Websites that do not clearly tell the user the contents of the shopping cart.
Have you ever visited a website and added the same item to your shopping cart 3-4 times because you’re not sure if it worked the first time?
Many users who can’t see the contents of their shopping cart in the same browser they shop in may often not know if their item has been added or not.
As a seller, it’s clear that you don’t want to take the user off the page where they shop every time they add something to their shopping cart. Thus, best practice shows that the contents of the user’s basket are displayed in the same browser, for example, in the right corner. Thus, the design of the entire shopping process is of paramount importance. These five mentioned potential design problems are five of the many common problems with baskets.
Which one can make you throw the basket? Tell us about the additional problems you’ve encountered! Which of the above, in your opinion, is the most annoying and can lead to refusal of purchases?